Privacy policy

This privacy policy sets out how Enhance the UK uses and protects personal information that you provide to Enhance the UK when you use this website or any of our associated websites. We refer to these websites collectively as “our websites”.

Enhance the UK is committed to protecting your privacy and ensuring that your personal information is handled securely and in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains what information we may collect, how we use it, how we protect it, and the rights you have in relation to your personal information.

As we continue improving our websites and services, we may update this policy from time to time. Any changes will be posted on this page. We recommend checking this page periodically to ensure that you are aware of any updates.

Who is responsible for your personal data?

For the purposes of applicable data protection legislation, the data controller is:

Enhance the UK
171 Narbeth Drive
Aylesbury
HP20 1PZ

If you have any questions about how we use your personal information or about this privacy policy, you can contact us using the details provided on our Contact Us page.

What information do we collect?

We may collect and process the following information:

Your name and job title
Contact information, including your email address
Demographic information such as your postcode
Information about your preferences and interests
Information you provide when completing surveys or contacting us
Information you provide when downloading resources or using services available through our websites
Information relating to your use of our websites, including information collected through cookies and similar technologies

We will only collect personal information that is relevant to the purposes for which it is being processed.

How do we use your personal information?

We may use the information we collect to:

Provide services, information and resources that you request
Respond to enquiries and communicate with you
Maintain our internal records
Improve our products, services and websites
Understand how visitors use our websites
Monitor and improve website performance
Carry out research and analysis
Contact you about relevant information, services or updates where we are permitted to do so
Customise and improve your experience of our websites
Meet our legal and regulatory obligations
Protect the security and integrity of our websites and systems

Where required by law, we will obtain your consent before using your personal information for particular purposes. Where we rely on another lawful basis under the UK GDPR, we will process your information in accordance with that lawful basis.

Cookies and similar technologies

Our websites use cookies and similar technologies.

Some cookies are necessary for the operation and security of our websites and cannot be switched off through our cookie consent tools.

Where you give us permission, we may also use analytics and advertising cookies to understand how visitors use our websites, measure website performance and, where applicable, measure the effectiveness of advertising.

Google Analytics

We may use Google Analytics to help us understand how visitors use our websites. Google Analytics may collect information such as pages visited, approximate location, device information and interactions with our websites.

Analytics cookies are only used where the relevant consent has been provided through our cookie consent mechanism.

Google Ads

Where Google Ads or related Google advertising technologies are used on our websites, they may be used to measure advertising performance and, where applicable, support advertising and remarketing activities.

Advertising cookies and similar technologies will only be used where the relevant consent has been provided.

You can manage your Google advertising preferences through Google Ads Settings.

You can also manage or withdraw your cookie preferences using the cookie settings available on our websites.

Where do we store your personal data?

We take reasonable and appropriate technical and organisational measures to protect the personal information we hold.

Information you provide to us may be stored on secure systems operated by us or by service providers who process information on our behalf.

Where we have given you, or where you have chosen, a password that enables you to access certain parts of our websites, you are responsible for keeping that password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information over the internet is not completely secure. Although we will take reasonable steps to protect your personal information, we cannot guarantee the security of information transmitted to our websites. Any transmission of information is made at your own risk.

Once we receive your information, we use appropriate security procedures and safeguards designed to prevent unauthorised access, loss, misuse, alteration or disclosure.

How long do we keep your personal information?

We will only keep your personal information for as long as is reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, accounting or reporting requirements.

The length of time information is retained will depend on the nature of the information and the purpose for which it is processed.

Sharing your personal information

We will not sell, distribute or lease your personal information to third parties.

We may share personal information with trusted service providers, contractors or other organisations where this is necessary to provide our services, operate our websites, manage our systems or comply with our legal obligations.

Where third parties process personal information on our behalf, we will take appropriate steps to ensure that your information is handled securely and in accordance with applicable data protection requirements.

We may also disclose personal information where we are required to do so by law or where disclosure is necessary to protect our rights, property or the safety of individuals.

Links to other websites

Our websites may contain links to other websites.

Please note that we do not control the privacy practices or content of external websites. Once you leave our websites, any personal information you provide to another website will be subject to that website’s own privacy policy and terms.

We recommend reviewing the privacy policy of any external website before providing personal information.

Your data protection rights

Under the UK GDPR and Data Protection Act 2018, you may have rights in relation to your personal information, including the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete personal information
Request deletion of your personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain types of processing
Request the transfer of certain personal information to another organisation where applicable
Withdraw consent where we are relying on consent to process your personal information

These rights are subject to certain legal conditions and exemptions.

Accessing your personal information

You have the right to request a copy of the personal information we hold about you.

There is normally no charge for making a data access request. We will only charge a reasonable fee where permitted by applicable data protection law, for example where a request is manifestly unfounded or excessive, or where additional copies are requested.

If you would like to make a request to access your personal information, please contact us using the details provided on our Contact Us page.

If you believe that any personal information we hold about you is inaccurate or incomplete, please contact us and we will take appropriate steps to correct it.

Marketing communications

Where we send promotional or marketing communications by email, we will do so in accordance with applicable data protection and electronic marketing laws.

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us.

Changes to your personal information

If you believe that any information we hold about you is inaccurate or incomplete, please contact us using the details on our Contact Us page.

We will take reasonable steps to correct inaccurate or incomplete information.

Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe that your personal information has been handled in a way that does not comply with applicable data protection law.

Further information about the ICO and how to make a complaint is available from the Information Commissioner’s Office.

Contact us

Questions, comments and requests regarding this privacy policy are welcomed.

You can contact Enhance the UK by email or by writing to us at the address provided on our Contact Us page.